THIS IS IT.
I'm 27 and I spend my time watching ice hockey down to the details, playing BFBC2 until my eyes bleed and working as an Interactive art director. Taking some time off to plan my next move. Leaning towards professional ice hockey coach.
I love being involved in the business model rather than just the communication, inventing new ways to talk, interact and communicate with people. 'Digital inventor' is what I would call myself. But at the risk of sounding pretentious, I'll just stick with 'Interactive art director' and show you what skills I posses.
THIS IS THE STUFF.
REMEMBER CARD
THE MORE BROS
Concept/Creative Direction/Design
Tasked with launching a new credit card from Remember, we set out to both build awareness and more ambitiously, to change Swede’s negative perception of credit cards.
The concept was the More Bros, two brothers that are the cards that has the purpose to gain 'liking' and thats more or lets it all. They need 'liking. We started with a commercial mainly on the web on different sites and as pre-rolls. The next step Was a site where the bros told you about credit cards, trying not to speak as a bank, more as your older brother telling you there's always a risk with a card, this are the differences in between debit and credit card and so on.
Agency:
Wisely
Film:
Hobby Film
Link:
ORIFLAME THE CARD
Concept/Creative Direction
An interactive film about you and the choices you make.
An interactive film about you and the choices you make. We created the site for Oriflame's biggest market: Russia and its surrounding countries. (A bit too much gold for my taste.) We incorporated groundbreaking voice control technologies. Each user’s experience was truly unique by merging several recorded scenes with their their individual fb data. The response was really good. More than 940 000 unique visitors engaged with the site within the first months. Oriflame employees were given access to exclusive sharing capabilities and their own rewards program, complete with incentives and prizes. The site proves effective as both a marketing campaign and a way to bring new prospects into the system.
Agency:
Wisely
Production Agency:
B-reel.
Demo (Vimeo):
LAMPA,
ROSANDER,
& PARTNERS
Concept/Idea/Videos
As I started my internship at Goodby, Silverstein & Partners I had to make people aware of who I am.
I got headhunted by one of the best agencies in the world located on the other side of the world, Goodby, Silverstein & Partners. They wanted me to do my internship from Hyper Island in their agency as an Interactive Art Director. Six hundred people work there, how do I in any kind of way get people to know who I am and what I do?
My answer was: I dance their names, all of them. (kinda).
The pictures doesn't tell half of the story, you have to try it.
Flash development:
Chris Lind.
Link:
RESFEBER
5 VÄNNER TILL 5 STÄDER
Interactive experience where you get to travel to five cities, with five different friends, and in the end, you could win the trip you created.
To promote Resfeber among younger people and to make the brand feel more into time than just being old and traditional we created this competition with its main target of competitors on facebook. You created this trip on the site through five cities with one new friend in each city. And in the end you got a video from all the five cities with you and your friends in it. It was all about getting the brand known among a younger audience, with over 30 000 fans on the fanpages we built as a complement we count it as a great success. (30 000 is good in Sweden, I promise.)
My part:
Concept, Creative Direction
Agency:
Wisely
Production Agency:
Adoreyou
Film:
Kamisol
HP HOLIDAY CARD
Idea/Concept/Art Direction
This concept was the first time that augmented reality were the main technique in a campaign. Sadly the concept never became a campaign.
The idea was quick and easy, send a Holiday card to your loved ones, but instead of an ordinary postcard you got this paper in your e-mail inbox that you had to print. Once printed you were supposed to hold it in front of your webcam and boom! There was your Holiday card. You were supposed to be able to customize it and and to even add some visual effects like falling snow and some x-mas music. Everything was on track and HP loved the idea. But the project got postponed and probably forgotten.
Agency:
Goodby, Silverstein and Partners
NOKIA N97
FROM THE BASEMENT
Art Direction
This project was all about re-generating the hype surrounding the phone. People started to loose their interest and something had to be done.
A couple of traditional CDs came up with the concept of having a live show in the phone. The Dead Weathers would play in a studio and you could only watch the show live, through you Nokias or on different sites and so on.We made the site focusing at this countdown bar that we also had in banners and takeovers. It was supposed to generate interest to make you put that date and time on your mind (or in your calendar). It was the first banners ever in spotify using flash. You could directly in the banner sign up for a notification through text or e-mail. Would have loved to get IM and facebook in there as well. The main part of the site was this live feed that collected stuff from twitter, qik, flickr and youtube that the band posted on these different sites.
Agency:
Wieden + Kennedy
Production Agency:
Stink Digital.
See the case film on YouTube:
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MANPOWER
SANNINGS-
FABRIKEN
Concept/Creative Direction
Sanningsfabriken, means the Truth factory in swedish. And that's what it is all about.
You enter your age and gender and we generate truths about you and generation taken from this enormous research and questioning done by Manpower. Trying to replace those spreadsheets they've been sending out with an interactive infographic that more people can find interesting and understand.
Agency:
Wisely
DISCOVERY
RANDOM STUFF
Concepts/Design/Art and Creative Direction
Banners, print ads, take overs. We did it all for discovery, pushing the boundaries for how much we could do on the sites.
Some stuff worth mentioning is that we changed the way tv.nu sell ads, we made takeovers on their site before they even started to sell it, started out with just static jpegs, ending up with javscripts that took over the whole site changing the layout of their content.
ADOBE CS4
Banner concept/Design
I was in the team developing the concept "Shortcut to Brilliant". It was all about getting other creatives, designers, photographers, geeks etc to get the "wow" and the "how" at the same time. Inspire and tell how you can do it with the new suite, kinda.
My responsibility was mainly banners and we did some nice ideas for the "2nd wave" that was supposed to come like midways in between cs4 and cs5, I thought that was the best part of the campaign, though, they never launched that part. Here you got the prints that I didn't do, but I was developing the concept with the team that did these ones.
Agency:
Goodby, Silverstein and Partners
Banners:
SBAB VÄRDE-
KAMPEN
Concept/Design//Creative Direction
An application all about putting out spots on a map to share with others. Your favorite cafe, best italian restaurant you know of or the best place to catch fish.
The area with the most spots gets a higher value and therefore we could tell you to promote your area. We added "challenge a friend" and "prank an area" to enhance the experience and create some rivalry. We built it with loads of social connections and therefore the discussions took place on facebook, twitter etc. And more people than just the visitors of the site saw what was going on. Everything built with HTML and javascript animations onto google maps.
Agency:
Wisely
Production Agency:
Adoreyou.
STÅLHÄSTEN BICYCLES
Concept/Creative Direction
Im the founder and Head of Design of Stålhästen bicycles.
Responsible for both the digital experience of the site and the only was to buy a bike and the actual bikes. Site site is focused on keeping the feeling of the bikes all the way to your computer and at the same time being focus on UX from the first visit to a bought bike. Just launching our second site and our new line 'Albino'.
Link:
PLANTAGEN
AJAX SEARCH
A different way of showing all the products in the product catalog.
The old site was a link collection, the user wasn't even in the idea, you almost had to know the latin name of the flower to find it. Or you had to use their flash-pdf viewer of their paper catalog. We changed the whole site but the thing I worked on was the users way from the landing to the products. We built an ajax powered search filter with parameters like price, height, color and how much shadow the want wants. We even have a selector of where you're going to have your plant, indoors, balcony, garden or greenhouse. As soon as you start changing the parameters in the filter your search result pops up. The thought of the filter is to make it about the user and not about the plants.
My part:
Concept, UX
Agency:
Wisely
Production Agency:
Adoreyou
Link:
THIS IS ME.
I live and work in Stockholm, but I'm just too tired of these cold winters. So time to go some place warmer or at least where you got hot chocolate everyday in the office throughout the winter.
Ok, so here's the story... My first contact with the ad-world was sitting home designing posters for different night clubs realizing that I had more to give than just graphic design. I soon after started as an assistant art director at TBWA\Stockholm and got into the loop. After the first year I freelanced and tried different areas within the business and realized that I love the interactive part and inventions that solve the problems rather than making you buy unnecessary stuff.
I started the education Interactive Art Director at Hyper Island in Stockholm and soon I was headhunted by Goodby, Silverstein and Partners. YAY! After Hyper Island and GSP I chose a small web-hybrid agency, Wisely, that was built on such a smart idea that I just had to try it out. Started as some kind of Lead Creative/CD and was responsible for ideas and the concepts.
Wieden+Kennedy in London contacted me and it wasn't so much to think about, I left for London after seven months at Wisely. It all started out fine, all honor to WK, but some personal matters came in between and I had to resign from WK after just three months.
I moved back and got the chance to start all over at Wisely, now as a Creative Director. I took my chance and helped making the agency take the step up from banner campaigns to using new techniques, creating successful viral campaigns, having the responsibility for online strategies, managing facebook fanpages in a totally new way and still creating some of the smartest advertising in Sweden.
But every story has its end. After 2,5 years at Wisely (8 month the first time and now like 1 year and 9 month) I need some time away from the usual '9 to 5' to think about my next move. Don't hesitate to contact me if you got something interesting, freelance, startup, full time, whatever. I'm more focused on what it is, than how much time I have to put into it or where in world it is.
The short version:
Freelancing & traveling 2011 -
Wisely, CD 2009 - 2011
Wieden+Kennedy London, IAD 2009
Wisely, CD 2008 - 2009
Goodby, Silverstein & Partners, IAD 2008
Hyper Island (edu) 2007 - 2008
TBWA Stockholm, Assistant AD 2006 - 2007
Longer version of my resume at linkedin or zerply.
Some clients I've worked with:
HP, Adobe, Nokia, Hyundai, Nissan, re:member card, Sprint, Discovery Channel, The Guardian, SBAB, Manpower, Plan International, EF Education, Astra Zeneca, Oriflame, Comcast, Travelocity and so on.
Contacts:
Follow me on twitter or pop me those e-mails at
Cheers